We focus the majority of our marketing efforts on promoting the homes we have to sell (over promoting ourselves as agents). By getting his real estate license, we can now let Sid, the person doing the marketing for our home listings, take a greater roll in working directly with our home sellers in developing a go to market plan of attack. This is something we’ve wanted to do since Sid joined the team in January/February, but finding the time to take the classes has been a big challenge.