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 Finding a Home on the Internet
By: Darin "Sid" Cameron, CRS
Tue, May 24th, 2005 11:55 pm

Saw an interesting real estate news story from Inman News this week. It quoted a survey of new homeowners- 40% of which said they started their home search on the internet and 27% of which said they found their agent on-line as well.

If you're reading this, of course, this might not be news to you as you're on a real estate website which means you are probably looking for a home on-line.

Although the Inman article was full of stats and examples of what today’s home buyers are doing differently from buyers a few years ago, what the article didn't talk about is what the real estate agents are doing to actually make it easier for on-line buyers to find and evaluate homes.

One of the biggest problems in searching for a home on-line is actually finding the home listings you are looking for- and finding them before the home is actually sold! Most local websites only list a few homes and national sites like can take weeks to post new home listings.

This brings me to our website, We’ve incorporated an MLS (stands for Multiple Listings Service) search option that lets you search the database real estate agents use. It includes virtually every home listing in the St. Louis, MO area regardless of agent or listing office. Unlike the national websites, our MLS feed is updated daily.

We also have an advanced search engine, called the Scouting Report, which gives you a secure, password protected website where you can set up search criteria specific to what you are looking for. The Scouting Report will then send you a daily e-mail of the new homes from the MLS that meet your criteria. If you see a home you like, you can log in and save it. That way if anything changes- the home sells, there is a price change, or even new photos are added- you will know immediately.

More important, we’ve spent a lot of time researching the internet looking for ways we can improve the home search process. As such, the next post is a press release for our Streaming Internet Video Home Tours. If you haven’t seen one of our videos yet, please read it. Also, we have low bandwidth versions of our videos for those of you on dial up connections.

[ Next Article: Local Agent Brings Internet Real Estate Video Tours to St. Louis ]
[ Previous Article: New Listings VideoTour ]

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Darin "Sid" Cameron spent 15 years working in the technology industry which in 1998 relocated him to St. Louis. In 2004 he took over web development tasks for Kimberly's real estate team and later became the full-time Marketing and Operations Director in 2005. In 2011 Sid launched two brokerages, The Realty Store, Inc. and Realty Referral Partners, Inc, while continuing to perform marketing and operations for Kimberly's team. Sid holds a real estate broker's license in Missouri, CRS certification and was the first CyberStar in the St. Louis area.
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