AGENTS ONLY | A Real Estate Blog written for Real Estate Agents by Darin "Sid" Cameron, CRS.
Providing advice and assistance to real estate agents. Sid is a licensed real estate broker in Missouri.
The St Louis Agent Team of RE/MAX Properties West
 | For Agents | Forum | Bookmark Site
Subscribe to RSS Feeds - Click Here!
Bookmark and Share
Chat with an Agent!
Real estate questions?
Want to see a home?
 Click for Live Chat or
Call: (314) 598-4040
 Email this Article! Email this article d Discuss this article d Printer friendly page with resizable text
 Why We Don't Use Agent Photos in Our Marketing
By: Darin "Sid" Cameron, CRS
Tue, Feb 20th, 2007 6:46 pm

Two days ago I blogged about SharperAgent and discussed how Imprev (a competitor) was a problem for us since they required a vertical agent photo in the corner and we didn't use vertical agent photos.  That got a couple of questions from other agents who don't understand why we wouldn't do that.

So let me explain...

When we started to develop our image as a team, I noticed that with other teams I spoke to there are clients who always want to work with the person who's "in charge" (i.e. the name on the team) and not the "underlings".

So we decided to strip away the image of one individual who runs things by creating a team name that was generic that presented us as a business and not a "super-agent" with underlings and assistants handling "lesser" clients.

From a marketing standpoint we emphasis that all pieces and members of the team are equally important; no one is a lesser piece of the puzzle.  As a result, I prefer to use a team photo in our marketing or just use our logo.

My ultimate goal in building a team is to have each client work with 3-4 individuals throughout a transaction- each specializing on a specific part of the transaction- and have clients feel that they are in better hands than if they were with an agent who handles every task themselves.

[ Next Article: << Finding Good Agent Referrals ]
[ Previous Article: >> What I've Been Up To Lately ]


Search this Blog:


Darin 'Sid' Cameron, CRS

Contact Me on Facebook!

 Contact me on LinkedIn!

Follow me on Twitter!
Darin "Sid" Cameron spent 15 years working in tech sales which in 1998 relocated him to St. Louis. In 2004 he took over web development tasks for Kimberly's real estate team and later became the full-time Marketing and Operations Director. In 2011, he launched two brokerages, The Realty Store, Inc. and Realty Referral Partners, Inc. Sid holds a real estate broker's license in Missouri, CRS certification and was the first CyberStar in the St. Louis area.
Certified Residential SpecialistCyberStar!
Follow me on Active Rain!


All Blog Articles XML/RSS

Add to My Yahoo!

All Categories
 Brokers and Franchises  Understanding the Industry  Internet and Websites  Client Stories  Lead Generation  Government and Legislation  Productivity  Website SEO  Blogging  Team and Broker Management  Real Estate Marketing  Products and Services  Tips and Tricks  Computer Software  Computer Hardware  Webmaster Solutions  Advice  Misc Stuff  Trends and Statistics

 What a Government Shutdown Means for Real Estate Buyers and Sellers
 Arch Madness Visitors Guide
 First Time Buyers in 2005 Did Zero Down Programs 43% of the Time.
 Things Buyers Should NOT Do
 Keeping Your Home Protected when It's for Sale
 Your Basement Smells of Urine... Revisited
 Monitoring Your Credit
 New Location; Same Blog!
 FHA Loan Expansion Program
 Today's Mortgage Rates from Gershman Mortgage
Notice: Undefined variable: categories_sids_blogRecords in /home/stlage5/public_html/blogs/agentsonly/a.php on line 352 No records were found!

RE/MAX Properties West
Kimberly Cameron, Team Leader
RE/MAX Properties West Direct: 314 598-4040
16497 Clayton Road Office: 636 532-5900
St. Louis, MO 63011 Fax: 800 573-1985
Email Us Here! Toll Free: 800 573-5276
Equal Housing Opportunity
The St. Louis Agent Team of RE/MAX Properties West
     
 
Realtor