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 Settlement Room Benefits
By: Darin "Sid" Cameron, CRS
Sat, Sep 30th, 2006 4:38 pm

A few days ago I discussed an online real estate product called "The Settlement Room" that you use to manage real estate transactions from the time of contract (buyer) or listing (seller) to close.

Here are some of the key features that sold me on it:

1) Because it's online, the Customer can log in and track the progress of their transaction 24/7.

2) Customer will see not only things that have happened but a calendar of future events leading up to the closing.  By being able to see their contract's calendar we now have a system to help alleviate client anxiety.

3) System keeps contracts on track so tasks don’t slip through the cracks.

4) System automates showing feedback requests for listings (which customers will see so they don't have to call and ask.

5) Everyone involved in the transaction has access to view their side of the transaction- so other agents, lenders, title companies, etc are all in sync.

6) We can upload, e-mail or fax documents to the system so you can access them from any computer anywhere.  Faxed show up as PDFs.

7) It date and time stamps EVERYTHING which helps CYA should there be a problem.

8) At close we can archive the transaction to CD for the client, and for our own archive.


10) It’s a HUGE selling point for why a client would want to work with us.  I think we picked up a listing call today with a builder because no agent he has worked with has provided him with timely feedback.

Finally, all of the research I’ve seen shows that client satisfaction increases significantly (and that means more repeat and referral business).

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Darin "Sid" Cameron spent 15 years working in tech sales which in 1998 relocated him to St. Louis. In 2004 he took over web development tasks for Kimberly's real estate team and later became the full-time Marketing and Operations Director. In 2011, he launched two brokerages, The Realty Store, Inc. and Realty Referral Partners, Inc. Sid holds a real estate broker's license in Missouri, CRS certification and was the first CyberStar in the St. Louis area.
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